1. Cookie Management
For the cookies we use on the Hidromas Pacific website (and/or mobile application), users’ explicit consent is obtained, and the data controller provides the option to change this consent at any time.
This system, which we call explicit consent management, is located in a banner on the main page of the website and/or mobile application. Through this banner, users can see the types of cookies used on the website and/or mobile application, the cookie owners, the purpose and nature of the cookies, and their duration. Users can also determine their preferences with the “active” or “inactive” option for all cookies except mandatory cookies. It is also possible to change preferences at any time through this banner.
2. Types of Cookies
Types of cookies according to their duration of use
The e-commerce platforms operated by the data owner, Hidromas Pacific, use session cookies and persistent cookies on their website and mobile site, according to their duration of use. Session cookies expire when you close your browser. Persistent cookies remain on your hard drive for a long period or indefinitely.
Cookie types according to the owner or the party placing the cookie
On the website, mobile application, and mobile site of the e-commerce platforms operated by the data owner, Hidromas Pacific, “Hidromas Pacific” cookies (first-party cookies) and “third-party cookies” are used, depending on the party placing them. Hidromas Pacific cookies are created by Hidromas Pacific, while third-party cookies are managed by third-party companies we cooperate with (Google, Facebook, Artificial Intelligence, etc.).
Types of cookies according to their purpose
The following cookies are used on the Hidromas Pacific website and mobile website according to their purpose:
Mandatory Cookies:
These cookies are essential for the basic functionality of the website and cannot be disabled in our system. They allow you to navigate the website and help you use basic features such as setting your privacy preferences, logging in, or filling out forms. These cookies are necessary to enable users to use the basic functions of the website and do not collect personal data. If you do not set your browser to block these cookies, you may not be able to properly use some features of our website.
Performance Cookies:
These cookies are used to improve the performance and user experience of the website. They collect information about how visitors use the website but do not individually identify visitors. For example, they may include general usage data such as which pages were visited and which errors were encountered. These cookies are used to analyse and improve how the website works. They do not collect personal data and are generally kept anonymous. If you decide to block these cookies in your browser, we may lose important information that allows us to monitor and improve the performance of our website.
Functional Cookies:
These cookies allow the website to remember your preferences and provide more personalised features. For example, they may remember your username, language preference, or region. They may also remember changes you make to features such as text size and font. These cookies generally do not collect privacy-related information and do not track your activity on other websites. Please note that if you block these cookies in your browser, some features of the website may not work properly or your personal preferences may not be remembered.
Targeting and Advertising Cookies:
These cookies are used to show you ads tailored to your interests and to measure the effectiveness of advertising campaigns. They can also be used to limit how many times an ad is shown. These cookies are usually placed on advertising networks (e.g., social media sites) with the permission of the website owner. Information collected when you visit the website may be shared with advertisers or other organisations. Without the use of these cookies, you may be less likely to experience personalised ads on different websites.
3. How does Hidromas Pacific use third-party cookies for advertising and retargeting?
Hidromas Pacific uses relevant personal data obtained from online and offline sources, with your explicit consent, to offer you various advantages in personalised advertising applications and to display advertisements, promotions, sales, marketing, event management, promotions, campaign notifications, data enrichment, cross-device targeting, and advertisements through search engines, tailored to your personal preferences.
In this context, it also utilises data management platforms, social media platforms, and similar digital advertising platforms and technologies. For the management of these platforms, it collaborates with various companies under specific contracts and receives support in operational processes.
Hidromas Pacific uses online customer information obtained through methods such as cookies, digital device identifiers, and SDKs (Software Development Kit: a package that allows software developers to develop applications for a specific platform, software framework, hardware, or operating system. SDKs typically contain libraries, tools, documentation, and sample code that enable developers to utilise the features of a particular platform. Therefore, the phrase “methods like SDKs” refers to software development kits and similar methods used by software developers to collect online customer information) and customer information obtained from offline sources to categorise and group its customers on digital advertising platforms or technologies.
This data is processed using various algorithms and integrated into digital advertising platforms using internationally accepted encryption methods. This data is stored securely by taking security measures.
To conduct internet-based advertising, the company uses the Data Management Platform (DMP). The DMP creates an anonymous profile using cookies, cross-device/cross-contact technologies (e.g., static IDs), or other unique identifiers provided by the customer to the DMP (e.g., device ID). This information is used and stored solely to show you marketing content that is more relevant to you.
4. Cookie Information Table
The data owner, Hidromas Pacific, provides information about cookies used on its website in the table below.
| Cookie Service Provider | Cookie Name | Cookie Purpose |
| _gat (Performance) | Used by Google Analytics to limit the number of analytics results. | |
| _ga (Performance) | Used by Google Analytics to differentiate between users. | |
| _gid (Performance) | Used by Google Analytics to differentiate between users. |